Brunello di Montalcino

Is there an Italian wine area more famous anywhere in the world than Montalcino? Probably not. What with Brunello, hatched up by Ferruccio Biondi Santi as a challenge to single-varietal Sangiovese at the end of the nineteenth century, being for decades now at the peak of the most significant quality and longevity levels in the international landscape, thus becoming a true cult of world enology.